What does 2ndWeek mean?

Its a metaphor for how we see life, business and time passing. 

Remember being young and enjoying a fortnights holiday with your Parents and Siblings? For me it was a Caravan in Cornwall with beaches to explore and cliffs to climb. 

The first week seemed like it lasted an age. There was always so much time available to do all the things that I wanted to do, the days lasted forever. 

But then the 2nd Week came along and not only was there little time left, but the remaining days passed in the blink of an eye. 

This is now how we see life and business. 

2nd Week is about realising that time is a precious commodity that cannot be wasted. 

Investing our time doing special things, with special people.